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New found challenges of marketers

In Marketing Activity Management System by Jose Thomas

Marketers are traditionally been challenged by the onslaught of new trends, lifestyles and changing preferences of consumers. Earlier these changes used to happen over a long period of time. But now they have to grapple with another set of challenges – technology, the fast pace of technology disruptions virtually changes everything around them. The traditional ways of marketing are being challenged and disrupted by the technology. The digital savvy consumer is a hard nut to crack, but easier to access given the multiple avenues to capture them.