Marketers are traditionally been challenged by the onslaught of new trends, lifestyles and changing preferences of consumers. Earlier these changes used to happen over a long period of time. But now they have to grapple with another set of challenges – technology, the fast pace of technology disruptions virtually changes everything around them. The traditional ways of marketing are being challenged and disrupted by the technology. The digital savvy consumer is a hard nut to crack, but easier to access given the multiple avenues to capture them.