Marketing Activity Management System for BFSI/FMCG and Service Sectors

IVL’s XEMARKS is designed to manage all the marketing activities including Budget Management, Approval Management, Invoice Handling, Audit Trails and the tracking of the entire expenditures.

Suitable for

BFSI / FMCG / Service sectors



In IVL’s XEMARKS activities are created for managing various marketing activities of an organization. Each activity is created based on the budget type provided.

The budget allotted depends upon various factors including product lines and business locations. For each marketing activity, there should be an estimate and that particular estimate should be approved based on the the company rules and regulations.

The activity should be completed within the given deadline. The budget allotted for the particular activity should be utilised for the specified task.


  • Control budgets
  • Manage all the marketing activities
  • Approval Management
  • Task Management
  • MIS Reports
  • Invoice generating, processing & approvals management
  • Audit Trail
  • Marketing Activity Tracking