Every company will have very well laid out rules for the approval of new packaging or change in packaging. It’s all the more important that the top leadership of various functional teams approve the artworks after proper due diligence. Any lapses in this process can make things worse at different stages of packaging production to roll out in the market,
Advertising Agencies were traditionally been the connectors between the consumers and brands. The brands were built by them along with the able directions of brilliant marketers. Advertising agencies used to be the custodians of the brand, and it’s tone of voice.